This is the final article layout for Louise Fili, I tried to make it elegant, at the same time add a little bit of who she is in the piece. Since she was such a genius with typography I made I worked a personal sign with her name. I incorporated Italy there since it was her main source of inspiration, also I added calligraphic boarder for her works (since she loves using that in her work), and I chose the color platte based off her blog, and do be honest this was my first time working on Indesign and I think I did rather well. I made sure the layout wasn’t too flash, since she is quite old fashioned, with her workOverall what I wanted to communicate in this blog was that Louise Fili is a brilliant typographer who is an elegant and classy lady.
This is the final poster for my company featuring my applications and the final logo thats located in the left hand corner. What I basically did was reuse the colors that I did for my moodboard, and created a silhouette a the bottom of a plane taking off and traveling to communicate the overall message of the company.
All of the applications were drawn on illustrator, which feature a plane, a shipping box and a t-shirt too, I chose these items because these items are associated with what the company does, and at the corner I made a little web/app page for the company if you were to ever require their services .
For my Moodboard I wanted to make the color platte into cool and neutral colors. At first I wanted to do a color platte pink but it felt too much like a Valentine’s Day theme. There’s a lot of photos of traveling but most of families reuniting with each other to get the overall message of the company.
These are basically the my 3 comps that I created for the project.
The first one shows half of the heart (and when looked from upside down looked like a J and the other half looks like an L with the word love in it. For J-Loves.
There are 2 variations, one has a silhouette of a jet inside of it for travel, and then one on the right has just a jet draw on the inside of the heart shape.
The next one features a J and L together and a jet flying a round it, I made the jet’s stream look like heart to represent love and I manipulated the tops of the letters to look like buildings.
And the last one I did was of two people embracing on seeing each other again to get that raw emotion, I made the lady look like a J and the man to look like an L for J-Loves. I did two types where one had a black outline and one without.
Rivera_J logo page 4Rivera_J logo page 6Rivera_J logo page 5Rivera_J logo page 3Rivera_J logo page 2Rivera_J logo page 1
My company’s called J-Love and it’s a company that helps families that are finically troubled or on the lower spectrum of income, to come into contact and visit their families from over countries.
I got the idea from the fact that my grandfather died before we got to visit him and we didn’t have enough money to visit him in the earlier. So I had him in mind when I was doing this process.
When I was creating the logos I wanted to emphasis the “love” aspect of the company as well as do a play on letters. Such as the J and the L specifically since those are the main two letters.
This is my final design of the book cover, “Spontaneous Foobar Influencer”, what I did was do a compare and contrast. On Garry’s side is dark and ominous, showing that he’s under depression with the dark and messy line work. Not only that it shows his girlfriend falling and committing suicide that caused him depression. And on the right side we have Whisper and he outlook on life. As you can see she’s surrounded by colorful pixels (representing her colorful outlook on life) and her frame is white and I added a computer code on her background to balance it out and to tell the viewer that she’s a computer program.
My take on the story for Spontaneous Foobar Influencer is about a boy name named Garry who goes under depression due to the death of his girlfriend. However his girlfriend sends a him a computer program named Whisper. An Artificial Intelligence that tries to help him get through his depression. Garry sees the bad in the world Whisper sees the good, through there relation ship he discovers how to move on with his life.
The though process that I had around this was to try to capture the theme of the story; Garry’s depression, and his relationship with Whisper to show the readers what they’re getting when they read this story.
Like I said before I didn’t like my original 3 comps and I did a revised version. The static coming from the main character is suppose to represent his girl friend dying, and it’s a metaphor for wen someone leave you a part of you is taken away I though the dark colors would emphasize that. Plus the line in the middle of his chest is a hear beat line. This design turned out to not be successful either, so I revised it again.
These were my original 3 comps that I decided for the book cover however I ended up not using them.
The first one was a silhouette of the main character trying to reach for the heart which represents him trying to reach for his girl friend. However he can’t because she’s gone. And the wires around him are trying to bring him down to reality.
The second design is of blocks coming down, representing how when you loses one important lives your life your world hims crumbling down.
And the last one is of the data space of the computer program whisper. I wanted to do light blues and such because it was a common futuristic cover you see in future computers and such.
The thought process I had for this cover revolved around trying to portray the the theme of the story. Though I ended up creating covers that were centered around just the “computer aspect of the story in the typography thumbnails. In type and image I focused on the interactions between Whisper the computer program and Garry, I tried to. In the photographed section of the thumbnails I got a bit confused and I didn’t really have a lot of ideas for this one.